Multichannel marketing is all about presenting your products across ‘as many selling channels as possible’. In other words, instead of trying to bring the attention to your particular online store you take the advantage of well-established marketplaces, such as product and price comparison websites or affiliate networks.
Product Comparators – Affiliate Networks – Marketplaces – Social Channels – Google Ads – Chat Bots
Omnichannel marketing focuses on the customer buying experience at the first place. Nowadays customers search for products and browse catalogs using smart phones or tables but place final orders using laptops or regular computers. Thus, omnichannel strategy aims to deliver smooth buying experience of the customer.
Customer Experience – Customer Expectations – Shopping Devices – Omnipresence
Cross-border selling is the latest trend in e-commerce, reflecting the globalized nature of today’s markets. Beside of employing the methods of multichannel marketing attention needs to be paid also to payment processing and product shipping strategies. Going cross-border can be still challenging but highly rewarding.
Cross-border Markets – Global Markets – Shipping Methods – Payment Methods – Taxation – Accounting
Selling Channels for modern Multichannel Marketing
In today’s article of the series dedicated to online marketing we are going to explore channels you can use for Multichannel Marketing such as Products Comparators, Marketplaces, Social Channels, Affiliate Networks, Performance Advertising Networks and Chat Bots.Product Comparators & […]
Why perform Multichannel Marketing?
In a nutshell, Multichannel Marketing is an effective way how to increase store and product reach in search engines, deliver cost-effectively brand awareness, drive higher average order value and acquire new customers.PrefaceIn the field of e-commerce one of the most important concepts to master is […]
Multichannel vs Omnichannel Marketing
In the field of e-commerce one of the most important concepts to master is product marketing. Without consistent customers purchasing your products and services, your business won’t survive in the present competitive and globalized world. Nowadays, “product marketing” is rather […]