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Presenting the latest trends in e-commerce

Kick up your store!

Online Store Academy brings the light on the latest tools and marketing approaches for the world of e-commerce. You're going to learn how to engage new audiences and customers, how to sell on multiple channels, how to reach global marketplaces and how to increase conversion rates and revenues of your online store.
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Online Store Academy will boost sales
of your online store. Learn how. Now.

Our world is getting more and more interconnected and globalized. In order to succeed your online store must reflect on those trends.
Catch the opportunities and conquer new markets by implementing the latest marketing strategies.
With the latest tools and strategies it’s getting easier than ever before!

Go Multichannel

Multichannel marketing is all about presenting your products across ‘as many selling channels as possible’. In other words, instead of trying to bring the attention to your particular online store you take the advantage of well-established marketplaces, such as product and price comparison websites or affiliate networks.

Go Omnichannel

Omnichannel marketing focuses on the customer buying experience at the first place. Nowadays customers search for products and browse catalogs using smart phones or tables but place final orders using laptops or regular computers. Thus, omnichannel strategy aims to deliver smooth buying experience of the customer.

Go Cross-border

Cross-border selling is the latest trend in e-commerce, reflecting the globalized nature of today’s markets. Beside of employing the methods of multichannel marketing attention needs to be paid also to payment processing and product shipping strategies. Going cross-border can be still challenging but highly rewarding.

Feed Marketing

In fact, Feed Marketing was in the past the first approach in multichannel strategy. Nowadays, Feed Marketing is still pretty much alive and is deeply embedded in Multichannel philosophy. The term itself refers to the technical details of the strategy, i.e. the use of structured product data files called feeds (XML, CSV).

Affiliate Marketing

Affiliate Marketing is an approach of Multichannel strategy, referring specifically to product advertising on affiliate networks. Affiliate networks operate databases of owners of websites, blogs, magazines, chat bots, email lists or fan pages which all have the potential to become new sales channels for your online store.

API Tools

API Tools make your life much more easier as you don’t need any technical knowledge to use them. In the world of API all the processes are automated and run quietly in the background of the program or application. We will talk about tools for multichannel marketing, product management and customer engagement and retention.

Increase sales and revenues
of your online store

Growing your online business is hard in the current globalized and competitive world. Yet with the right growth strategy and tools you can increase sales and revenues easier than ever before.

Go Multichannel, Online Store Academy shows you how.
Your online business will flourish!

Build relation with customers
through smooth shopping experience.

Nowadays customers use various devices, not only laptops and computers like a decade ago. The key to success is to deliver smooth shopping experience, regardless the device used.

Go Omnichannel, Online Store Academy shows you how.
Customers will be coming back to you!

Expand your business
behind the borders of your country

Expanding behind the borders can be highly rewarding, though also challenging. Not everyone is ready to embark on this adventure, yet the ones who do will gain much more than those who don’t.

Go Cross-border, Online Store Academy shows you how.
Get international customers!

API Tools driven
evolution of your online business

If you want your online business to flourish you must be there where customers are. Learn about alternative selling channels like chat bots. Automate business processes, be more effective and save time.

Be competitive, Online Store Academy shows you how.
Let the latest technology work for you!

Check out academy's latest news!

  • Selling Channels for modern Multichannel Marketing

    In today’s article of the series dedicated to online marketing we are going to explore channels you can use for Multichannel Marketing such as Products Comparators, Marketplaces, Social Channels, Affiliate Networks, Performance Advertising Networks and Chat Bots.Product Comparators & […]

  • Why perform Multichannel Marketing?

    In a nutshell, Multichannel Marketing is an effective way how to increase store and product reach in search engines, deliver cost-effectively brand awareness, drive higher average order value and acquire new customers.PrefaceIn the field of e-commerce one of the most important concepts to master is […]

  • Multichannel vs Omnichannel Marketing

    In the field of e-commerce one of the most important concepts to master is product marketing. Without consistent customers purchasing your products and services, your business won’t survive in the present competitive and globalized world. Nowadays, “product marketing” is rather […]